Big Ben, at chime height.

The clock is called the Great Clock. The bell is Big Ben. The tower itself — the one almost everyone calls Big Ben — was renamed the Elizabeth Tower in 2012 for the Queen's Diamond Jubilee. Architect Augustus Pugin designed it as the closing punctuation mark on Charles Barry's Palace of Westminster, completed three years before his own death.

The map you'll design captures the tower from the angle most photographs miss: south of the river at chime-eye level, where the clock faces still look like real clocks instead of distant dots, and where the gothic detail of the buttresses, the gilded ironwork, and the four 7-metre dials all read clearly against the London sky.

Most Big Ben prints are watercolour reinterpretations — the tower, an outline; the Houses of Parliament, a beige rectangle. This isn't that. The Elizabeth Tower is built in three dimensions: clock faces, finials, the lantern at the top, all there. Westminster Bridge has its real lamp-posts. The Thames reflects whichever sky you've picked.

Sunrise behind the tower, midday with the clock striking against a clear sky, or night with every window lit and the river the colour of slate. All choices, all shaped by you before the print reaches your wall.

Some Big Ben prints commemorate a specific moment — the night you got engaged on Westminster Bridge, the morning of your first London job, the hour you first heard the bell strike from the South Bank. The customizer lets you drop a pin (or several) and the print shows them right where they belong on the map.

Others want just the tower, the bridge, and the river — undecorated, framed, hung above a fireplace as a quiet record of a city someone loved. Both ship from Manchester rolled, framed or canvas-wrapped.